Chopard manufactures first-rate watches and precious jewellery which skillfully combine innovative design, state-of-the-art technology and traditionally artful craftsmanship. The penchant for perfection and the enthusiasm for beautiful, traditionally crafted movements, prompted this brand to establish its own watch manufacture in Fleurier in 1996. By manufacturing its own high-quality movements, Chopard joined the proud league of watchmaking brands with long histories.