Hublot simply means porthole. But there has never been anything simple about this elaborate Swiss watch, which reinvented the shape of a ship’s porthole in 1980 and was the first wristwatch to "fuse" gold with rubber. The luxury brand created a truly astronomical furor in 2004 with the debut of the Big Bang, a new and highly successful collection. The Big Bang elevated the fusion to the status of a veritable cult. In the Big Bang, Hublot skillfully achieved a fusion of all conceivable materials, including Kevlar, carbon, ceramic, magnesium, steel, gold and naturally also rubber.